This is my in-depth analysis on how authors can launch a lucrative speaking career.

Learn how I landed my clients, the authors of Looneyspoons, a two-page feature in People magazine.

Here's a step-by-step guide on how to garner media interest for you book. It takes a lot of time, research and creativity.

I go over the essential tasks for marketing a book, including what you can do on your own as an author and how a book marketing consultant helps. (Hint: they save a lot of time and money.)

Having worked with scores of authors over the decades, here are my answers to the top 10 questions I get from clients.

My two big tips are time your book publicity campaign and work as a partner with your book publicist.

Learn what a book publicist does and how their expertise can be a game-changer in promoting your book.